Set the Strategic Goals that Drive Your Content Marketing

Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode?

Because that word content is there, the content format is where most people seem to focus. But the type of content isn’t nearly as important as the strategic goals that inform it.

This week, we had some thoughts for you on how to keep a strong strategic focus and get the most out of the work you put in.

On Monday, Stefanie Flaxman covered one of my favorite topics: how to get a handle on an out-of-control email inbox. (Is there any other kind?) She helps us zero in on the messages that actually matter … and gives us permission to let go of the ones that don’t.

On Tuesday, Kaleigh Moore joined us to reveal how successful marketers plan their content. “Winging it” is only great for one thing: wasting a lot of time on work that doesn’t serve your goals.

And on Wednesday, I talked about the majestic power of consistentcontent strategy and tactics. You can chase any number of shiny tricks, but serious success tends to come from doing the same handful of things — consistently and well.

Just a reminder that we’ll have a nifty little tool to help you do exactly that. You can drop your information here to learn more about when it’s released.

On Unemployable, Brian Clark interviewed Contently’s Shane Snow about the factors that create more effective teams.

And on Copyblogger FM, I shared seven ways you can painlessly boost the creativity of your content — because strategy without creativity is a lot less fun and a lot less effective.

That’s this week’s content — hope the rest of your week is magnificently productive and strategic.

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