Category Archives: Tips

3 Areas of Focus for Consistently High-Quality Content

OK, I’m just going to say it. In today’s world, publishing second-rate content is a total waste of time. There’s no point in contributing to the growing pile of mediocrity. It wastes your time, and, worse, it wastes your audience’s time. Sometimes I’ll see a marketer complaining that: “I spent two years doing all of that blogging and […]

10 Modern Proofreading Tips to Catch More Avoidable Goofs

Traditionally, proofreading is a separate task from editing. And I still treat the two as different activities. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading. Modern content marketers can take advantage of proofreading to avoid the all-too-common extremes of caring too little or too muchabout your content. Caring too little about your content is […]